SPRINT WIRELESS

BRANDING | 2014

AGENCY OF RECORD PITCH PACKAGE

As part of the Sprint Wireless new business pitch the goal was to rebrand one of the wireless category leaders to disrupt the preconceived notions of wireless providers and connect with the consumers on a personal, human level. I traveled to 5 cities nationwide conducting focus groups to enlighten the creative teams as well as conducted competitive and qualitative research with influences from the famed archetypes. Deutsch LA was awarded the business in 2014.